Like I wrote in my earlier blog post; I travelled to Gothenburg this past weekend to do some serious shopping! It takes less than four hours by bus, but when you travel coach it always feels like more.
The goal was to spend money, because I don’t like the idea of my money turning old. We’ve both been to Gothenburg before, so we knew where to shop for what. Like you need a map or something… The city is compact and easy to navigate in (at least if you bring someone with a sense of direction or have one yourself).
The shopping in this town suits both small and medium wallets. The cost is lower than in Norway, AND a lot of the stores are open on Sundays.
Shopping main areas
Nordstan is fine if you like the typical chain stores you find anywhere else. Over 180 shops. I don’t have any favorites here, but occasionally I find something at Saint Tropez, and it’s always possible to find something at Åhlens City.
My rating: ♥♥♥
…Why go here if you have the same at home?!
Around Östre Hamngatan you find more exclusive shops, with clothes from Swedish designers, and more. The shopping center NK is located here. Fredsgatan offers the best shopping in town. Mango, Tara (Current/Elliott and more), and Zara are found at #1. Other more wallet-friendly shopping centres around the area include Citypassagen, Kompassen, and Arkaden.
My rating: ♥♥♥♥
…A lot of different designer labels found in cool stores located next to another.
Kungsgatan offers the store Brands which sells Replay and Twenty8Twelve, but not much more. This store was better one year ago; at least for female clothing. Other stores in this street include common ones like H&M + Carlings.
My rating: ♥♥♥
…Not much to see here that you haven’t already seen before, on everyone else.
One of my favorite Swedish stores for classy, yet fun basics is Twist & Tango; found at Vallgatan, and the outlet (not visited!) at Haga Östergatan.
My rating: ♥♥♥/♥
…This is the place to find some of the cooler unique-to-Sweden clothing stores, but there’s not a _lot_ of stores. Short distance to the other streets.
Avenyn is better for food and drinks than its shopping. It’s basically the same shops (only less), except for maybe Fred Perry which I don’t think you’ll find anywhere else in Gothenburg. My favorite restaurant in Gothenburg; Babar is located here. It’s a sports bar, but it will surprise you if you give it a try.
My rating: ♥♥♥
…If it’s coffee, atmosphere, and one pair of shoes that you want.
What else is good about Gothenburg?
The people, the food, the structure of the town; when you’re in the shopping streets expect shopping. The coffees and beers are served on separate squares off (but beside) the shopping area.
Expect cobblestone roads, varied shopping, friendly and trendy people, tasteful and fresh food, average drinks, and lots of tempting delicious candy!
Safe to say my goal was accomplished, but not to the nines. I left Gothenburg happier, more content, and with less money.